At the Center for Communication Action Bangladesh (C-CAB), we employ a distinctive, three-pronged approach to program implementation:

• Inform – Deliver accurate, timely, and actionable information

• Communicate – Design strategic messaging that influences attitudes and behaviors

• Activate – Mobilize communities through meaningful grassroots engagement

Spanning sectors such as health, environment, and media development, every C-CAB initiative is grounded in the conviction that information, when communicated effectively and acted upon locally, has the power to transform lives.

We apply our signature toolkits across all program areas:

• Social and Behavior Change Communication (SBCC)

• Media Development and Capacity Building

• Impact-Driven Storytelling – using text, imagery, data, and digital platforms

Our programs are distinguished by:

• Evidence-Based Design – Informed by rigorous formative research that identifies knowledge gaps and contextual dynamics

• Human-Centered Methodologies – Crafted with empathy and cultural relevance to resonate with target audiences

• Cross-Sector Collaboration – Leveraging partnerships to amplify impact and ensure sustainability

Through this integrated strategy, C-CAB fosters informed decision-making, shifts harmful social norms, and builds resilient, empowered communities prepared to shape their own futures.