At C-CAB, we know that information alone doesn’t change lives—mindsets do. Our Social and Behavior Change Communication (SBCC) program harnesses the power of media, culture, and community voices to shift attitudes, challenge harmful norms, and inspire action.

Grounded in research and local realities, we use tools like participatory theater, music, radio drama, and social media to spark dialogue and promote sustainable behavior change. Every campaign is strategic, evidence-based, and built to resonate with real people, in real communities.