At C-CAB, we believe that lasting change begins with informed, empowered communities. Our approach combines systematic strategy, human-centered design, and the transformative power of media to foster measurable behavior and social change. We work across sectors to uphold rights, strengthen institutions, and amplify community voices—aligning every effort with our mission to promote equity, inclusion, and resilience in line with Sustainable Development Goal 16.
Our approach is not just about communication; it’s about connection, inclusion, and empowerment. By combining research, storytelling, rights advocacy, and deep community engagement, C-CAB creates lasting impact rooted in integrity, equity, and local ownership.
We use a systematic, evidence-based, and result-oriented strategy to drive behavior and social change—essential for development, advocacy, and humanitarian outcomes.
We promote a rights-based approach in all programs, helping people understand and assert their human rights while tackling the root causes of poverty.
Our Media and Information Literacy (MIL) initiatives fight misinformation and fake news, helping young Bangladeshis become critical and informed media consumers.
We promote gender equality and inclusive participation of women, youth, and marginalized communities—strengthening pluralism and public dialogue.
We collaborate with civil society, academia, private sector, and local actors, forging strong linkages to leverage local strengths and opportunities.
Our interventions support the free flow of ideas, access to information, and the ability for communities to speak up and shape their futures.
We work to uphold freedom of expression and strengthen independent, pluralistic media—believing these are pillars of good governance, transparency, and development.
We prioritize monitoring and evaluating progress, selecting sustainable interventions that deliver long-term benefits beyond the project cycle.
We apply human-centered design by immersing in communities, listening and learning before acting—rejecting one-size-fits-all solutions in favor of context-driven engagement.