As the COVID-19 crisis unfolded, Center for Communication Action Bangladesh (C-CAB) acted swiftly to meet the moment with its core strength—delivering timely, reliable, and actionable information to those who needed it most.
With a people-first approach, C-CAB launched rapid response communication initiatives aimed at protecting lives and empowering communities to adopt safe hygiene practices during the pandemic. The work focused on two key goals:
Immediate health and safety of at-risk populations
Resilience and recovery for communities in the post-pandemic future
To ensure the message reached hearts and homes, C-CAB turned to a powerful cultural medium: music.
🎵 Saaf Roi (“Stay Clean”) is a high-impact music video created during the peak of the pandemic.
Sung in the Chittagong dialect by celebrity artists, the song resonated deeply with local audiences.
The lyrics deliver clear, culturally relevant health messages about hygiene and social responsibility.
The video gained significant traction on social media and local broadcast platforms, spreading awareness faster and further than traditional methods.
💡 By combining entertainment with public health messaging, the campaign helped break through fear, misinformation, and fatigue.
C-CAB believes in the power of youth as change agents—and the pandemic response proved it.
Young volunteers were trained and mobilized to lead hygiene behavior change campaigns in their communities.
From distributing masks and sanitizers to demonstrating handwashing techniques, these youth leaders were on the frontlines of hope and action.
They also supported digital outreach, using mobile phones and social media to share credible information in regional dialects.
👥 By empowering youth, C-CAB ensured the COVID-19 response was not only community-driven, but sustainable.