OUR VALUES

APPROACH

Inclusive Change

Our Approach: Communication That Transforms

At C-CAB, we believe that lasting change begins with informed, empowered communities. Our approach combines systematic strategy, human-centered design, and the transformative power of media to foster measurable behavior and social change. We work across sectors to uphold rights, strengthen institutions, and amplify community voices—aligning every effort with our mission to promote equity, inclusion, and resilience in line with Sustainable Development Goal 16.

Our approach is not just about communication; it’s about connection, inclusion, and empowerment. By combining research, storytelling, rights advocacy, and deep community engagement, C-CAB creates lasting impact rooted in integrity, equity, and local ownership.

Key Pillars of Our Approach

Strategic Process

We use a systematic, evidence-based, and result-oriented strategy to drive behavior and social change—essential for development, advocacy, and humanitarian outcomes.

Rights Awareness

We promote a rights-based approach in all programs, helping people understand and assert their human rights while tackling the root causes of poverty.

Media Literacy

Our Media and Information Literacy (MIL) initiatives fight misinformation and fake news, helping young Bangladeshis become critical and informed media consumers.

Inclusive Participation

We promote gender equality and inclusive participation of women, youth, and marginalized communities—strengthening pluralism and public dialogue.

Collaborative Networks

We collaborate with civil society, academia, private sector, and local actors, forging strong linkages to leverage local strengths and opportunities.

Community Empowerment

Our interventions support the free flow of ideas, access to information, and the ability for communities to speak up and shape their futures.

Freedom Advocacy

We work to uphold freedom of expression and strengthen independent, pluralistic media—believing these are pillars of good governance, transparency, and development.

Impact Measurement

We prioritize monitoring and evaluating progress, selecting sustainable interventions that deliver long-term benefits beyond the project cycle.

Human-Centeredness

We apply human-centered design by immersing in communities, listening and learning before acting—rejecting one-size-fits-all solutions in favor of context-driven engagement.

Create Impact With Us!

Have a story to tell or change to make? Let’s connect and create something meaningful together.