c-cab.org – Center for Communication Action Bangladesh

Storytellers
For social change

We specialize in high-impact content that informs, empowers and induces behavior change

Building peace
And promoting rights

We work to prevent conflict and support people in understanding their rights

Fostering inclusive societies
And sustainable economies

We promote sound environmental management and resilient livelihoods

Giving voice to the voiceless

We give youth and women in vulnerable communities the tools to tell their own stories

Social and Behavior Change Communication

Media Development

Storytelling with text, images and data

Saaf Roi (Let’s stay clean!) is a 360° communication campaign working to implement a comprehensive set of Behavior Change and Community Engagement interventions in Cox’s Bazar in order to raise awareness and improve hygiene behavior in response to Covid-19.

Implemented by ARBAN Center for Communication Action Bangladesh, and supported by UKAid, Unilever and the International Rescue Committee, the project is aligned with the overall GoB and UN-led activities related to Covid-19.

As part of the Saaf Roi project, C-CAB produced highly contextualized Public Service Announcement (PSA) and Information Education and Communication (IEC) material. We engaged the community, especially women and youth, through Entertainment Education, Mass Media, Digital Media and Social Media outreach; Household counselling, and through Community Influencers such as Imams, priests and pastors.

Approach

C-CAB believes in information as a root solution. From health to agriculture to human rights, accurate, timely and actionable information will empower communities and enable them to make the right decisions for themselves and their families.

We harness the power of media and communication to bring about social and individual behavior change. Research shows that simply providing information does not always induce behavior change. C-CAB uses a systematic, evidence-based and result-oriented strategic process to promote positive and measurable individual behavior and social change that is key to achieving the objectives of development programs, policy advocacy and humanitarian work.

Our interventions aim to empower communities by fostering the free flow of ideas, access to information and knowledge and the ability to make their voices heard.

Recent Activity

Spreading the word, stopping the virus

Center for Communication Action Bangladesh remains committed to its core mission of providing timely, reliable and actionable information to at-risk communities while responding to the quickly evolving Covid-19 crisis. C-CAB is working with partners to implement rapid response initiatives that focus on the immediate health and wellbeing of communities, as well as ensuring that they may thrive when the pandemic abates.

Improving Biosecurity in the Shrimp Industry

C-CAB is implementing a behavior change communication activity aimed at helping shrimp farmers and hatchery owners improve their biosecurity. The project is producing instructional and motivational videos and self-assessment apps to strengthen biosecurity practices in an important aquaculture industry. The project is an example of C-CAB’s approach of using SBCC tools to promote sustainable environmental practices and livelihoods.

Researching Knowledge Attitude and Practices among Faith Leaders

C-CAB is carrying out a Knowledge Attitude and Practices study to better understand knowledge gaps, cultural beliefs, and behavioral patterns among faith leaders who can play a crucial role in public health emergencies and natural disasters. The action research will provide vital clues about the best ways to engage this influential group in the Covid-19 pandemic response and beyond.